Find and Build Your Tribe To Grow Your Business.
Let’s be honest here for a second. We all want to find like-minded people, people that we can connect with on different levels. As humans, we strive for communion with others. If we think about it that is what makes social media so popular. The fact that you can connect with hundreds or thousands of other people who share the same likes, values, is absolutely fascinating. That is why finding a tribe is incredible.
What is a Tribe
Now if you are looking to start your own business, build a brand. You most likely are looking for people who share your interests or as I call them “A Tribe.” Now let’s dive deeper into this before you say “wait, Kimberly what are you talking about?” Let me give you a definition of a Tribe.
A tribe is a distinctive close-knit group.
So you may be thinking okay what does this have to do with building a business? Well, let me tell you, you need a tribe. Why? well, these are the people that will love the content you pour out. These are the people you will need to keep in mind when you are creating content. These are the people that will look for you when they need their glass to fill up once more. You will be pouring out content to them. Your tribe.
Where to find your tribe
So your next question might be ” okay Kimberly I now understand what a tribe is and why I need a tribe but where am I going to find them? Well, let me say this they are already searching for you! Yes! The internet is full of people looking for solutions to their problems, you just need to attract them!
The way you attract your tribe is by doing market research. Yes, i know this can sound dreadful but it is necessary. You need to know the traits of your ideal client. You need to know where they hang out on social media. Is it on Facebook or Instagram? Maybe Twitter?
Attract your tribe
You need to be a magnet. When you figure out what your tribe needs and who they want to become well you need to be exactly what they need.
Are you looking for people who are in need of learning how to run a 10K marathon? Well, you need to be the person who knows how to run 10K marathons. Do you see what I’m saying?
Find yor tribe in my post: The Best Facebook Groups to Grow Your business
Be who you want to find
There’s a saying that says: “You are who you hang out with.” If you want people who are go-getters well you yourself need to be a go-getter! For example, I love Gary Vee, every time after I’m done watching his videos I get so motivated and pumped and feel so confident. You know why? because those are characteristics that he presents. These are characteristics that attract me to him.
You want to Search. If you are trying to build a tribe online well you have to be social. A lot of times we like to throw a bunch of content out there and we don’t spend time actually engaging with the audinece that is right at our fingertips. I myself was guilty of this, i would post a nice photo on Instagram with a good caption and relevant hashtags all the right things but I wasnt seeing any growth. Well, what i started to do was to comment on others photos leaving thoughtfull comments that would make them remember me and maybe want to click on over to my page. I searched for ideal clients through the exlpore page and searched relevant hashtags.
If you are a dog walker in Wisconsin then you might go on ig and search #wisconsindog and engage with the people using that hashtag. Build relationships. Leave your mark!
The Gift of Giving
Give free content. When people see you giving them tips and actually helping them for nothing in return it creates a feeling of trust and builds on a relationship even if you aren’t communicating with each other yet this is how you begin to build a tribe of people who like and trust you and that when you start to offer a product or service they will see you as an authority in that because of all the free content that you gave them and they will most likely turn into customers. The key here is to give give give.
Remember that building a tribe is a process. Building connections and positioning yourself as a person of authority is important as well as being yourself so you can attract the right people to your tribe. I really hope this helped you. Leave your thoughts in the comments below.